This is a guest post by PCR contributor Nick Rojas. 

Lead-capture forms, we’ve all seen them, those annoying little boxes that show up on the many web pages we visit, asking us to divulge our names and email addresses. Truth be told, according to some research from LinkedIn, 57% of IT buyers actually lie on these forms by giving false information. Don’t be surprised if you see John Smith whose email address is noneofyourbusiness@nomail.com and a myriad of other pseudonyms showing up in your databases.

This is a guest post my Ivan Serrano. To check out more of his inforgraphics and marketing content, click here.

With the average smartphone user spending nearly three hours a day on their various devices, it’s important for businesses to make sure they’re adapting to new mobile trends.

One of the biggest mobile trends facing businesses is online shopping and how customers use their mobile devices to make purchases. Whether it be searching for a store location or comparing prices, people are finding it more convenient and necessary to use their smartphone to connect with businesses.

Whether you are updating your contacts with new blog content or sending a newsletter, emails allow you to connect with your subscribers and build fruitful relationships. However, this is not going to happen automatically. You will need the best email practices to help you.

Email is still a common form of communication, but as inboxes fill up with thousands of emails on the daily, it becomes icreasingly difficult to attract and retain user attention. Many people just start ignoring emails that do not seem immediately important to them, or unsubscribe altogether. You need to make your emails stand out so that people don't turn a blind eye. Here are a few things to consider as you continue your email endeavors.