Maybe this scenario sounds familiar:
You’ve just finished a conference call and you decide to take just a couple of minutes before lunch to check in with Google Analytics (or Facebook or LinkedIn or Twitter). The next thing you know, you’ve glanced at the clock and over an hour has gone by. And, even worse, you have relatively little to show for your time.
As a digital marketing agency, we get that. However, creating a simple strategy for your social media interactions is an easy way to avoid that wrong left turn into the cyberspace vortex and can keep your social media working hard for your business.
1. Think about what you want to achieve via social media.
The same way you wrote out your business plan and yearly goals, brainstorm what you want to accomplish through your company’s social media efforts.
2. Make your blog the home base of your social media efforts.
There it is again, that intimidating word. BLOG. But, if you want to stay in the good graces of the Internet king, Google, then you have to embrace it.
Make your blog the centerpiece of your social media marketing strategy. This will be the place where you publish and archive your unique, quality content that you then blast out on your social media pages. And, over time, if your content is helpful and interesting, your fans will share it on their pages, too.
3. Build social media interaction into your regular routine.
Rather than responding to social media notifications and comments as they come in, schedule social media interaction for a few set times each day. Otherwise, you’ll likely become a victim of the Internet’s time-sucking super power.
By building a few minutes at a time for social media into your routine, you can more efficiently manage your time on social media and analyze your results. What are some of your biggest challenges to utilizing social media effectively?
By Drew Himel