How To Create Content That Keeps Them Coming Back For More

Posted by Morgan Jenkins

October 6, 2014 at 12:41 PM

Whether you work in an industry that deals in B2B, retail manufacturing, or directly with customer service, all modern marketing efforts are continuously moving toward content creation.Every textual material that your visitors see, from page-long blog posts to website copy, conveys a message that reflects back to your company.

The pros recognize it; over 78% of today’s CMOs acknowledge custom content as the future of marketing. The people recognize it; 61% of consumers report that they are more likely to buy directly from companies that tailor thoughtful content than those that do not. As the media landscape continues to evolve with technology, it’s becoming increasingly apparent that users seek an individualized purchasing journey and businesses must deliver it.


4 Twitter Tips to Set Your Growing Business Apart

Posted by Morgan Jenkins

October 1, 2014 at 3:11 PM

As a network, Twitter boasts over 271 million active monthly users and has attracted everyone from Cher to Chevrolet. It is a marketing force to be reckoned with. On the surface the network may appear to be little more than an outlet for users to indulge in shameless self-promotion or for businesses to crank out “content marketing”, it can not be dismissed in today’s user-centered society. When fully optimized by marketers and businesses, Twitter serves not only as a means to increase revenue, but as a substantial platform for universal connectivity between user and brand.

0 Comments View/Read/Write    |    Topics: Branding, Content, twitter

3 Lessons Marketers Can Learn From User Experience Design

Posted by Morgan Jenkins

September 23, 2014 at 3:23 PM

User Experience design is at the contemporary crux of the software and technology industry (or Consumer Experience, if we want to get the most contemporary). The tech arms race is a neck-and-neck, multi-billion dollar battle between thousands of front runners united under a common goal set: make it simple, make it streamlined, and make it sell (whatever “it” is). Unfortunately when we really look closely, it seems that customer interactions start with sales teams and User Experience best practices are only applied during product development.

Many software companies face an interesting dilemma with marketing. Products are increasingly designed to adapt to the needs of a variety of potential users, and UX drives decisions about design and architecture. For example, an enterprise staffing software might aim to design accurate, reliable systems and interfaces that make corporate recruiting as effective and painless as possible. Ideally, the UX/UI is adaptable and extendable, so that the platform itself does not need to be rebuilt at each deployment. While the product itself might recognize the two or three or more consumer channels that it is connecting, marketing efforts probably look like a predictable mix of media buying, PPC, social posting on major platforms and half-hearted attempts at blogging.


How to Write a Blog Post in an Hour

Posted by Jessica Thomas

January 20, 2014 at 10:54 AM

Five Tips on How to Create Great Content Efficiently

Blogging can be a challenge for many businesses today. Procuring content can be time consuming and overwhelming if it is not approached with a proper plan in place. There's no question whether or not your company should be blogging. Benefits of blogging include: being perceived as an industry thought leader, getting found online, giving your site authority and credibility, converting your visitors into leads, and generating more traffic. Instead of viewing blogging as a necessary evil, here are five tips on how to create great content efficiently.

0 Comments View/Read/Write    |    Topics: Content

Why Being a Know-it-all Can Help Your Business

Posted by Drew Himel

July 15, 2013 at 3:07 PM

You arrive at friend’s cocktail party and notice quite a few people whom you do not know. Then, in between mixing a gin and tonic and dabbing a few chips into the artichoke dip, you get cornered by said friend’s coworker. Turns out, this coworker has been everywhere and done everything, and after a few minutes you begin to realize you might spend the entire evening as this know-it-all’s hostage.

Yep, know-it-alls have a way of killing an evening, a relationship, a buzz. But we don’t want you to be that kind of know-it-all. We want you to become an expert in your field, so that you can show potential customers that you are a trusted authority who deserves their business.

The Internet is constantly evolving. Heck, it’s becoming smarter.  The folks at Google and Yahoo and Bing are working around the clock to make sure their search engines provide quality results for their customers. In addition, the regular old Internet users, who are, um, just about everyone on the planet, are getting savvier at detecting authoritative websites that they can trust to publish helpful, cutting edge articles that inform their daily lives.

These constant changes on the World Wide Web are driving online marketing trends, and, to keep up, you must become an authority.

What is an authority?

1. An authority is trustworthy. What makes you trustworthy? You are an expert who breaks down difficult, confusing, or technical topics into user-friendly, easily-digestible content. And while you’re at it, you sort out and address all of the bad information floating around out there on the Internet.

2. Authorities help people. It’s pretty simple: if you aren’t helpful, you aren’t relevant. What are your audience’s pain points and questions?

3. Authorities are passionate. They bring energy and a freshness of perspective that is palpable, even through a computer screen.

4. Authorities are results-driven. They implement strategies that work. They understand the other components of online marketing, like web design and SEO. They have successful businesses and their unique content ultimately turns visitors into customers.

5. Authorities look at the big picture. To be an authority, you can’t be short sighted or tempted by short cuts that promise cheap, instant gratification.

Why should you pursue “authority” status?

1. To keep up with search engines: As an online marketing agency, a big part of our job is to know what the search engines want to see on your website, and we know that the giants like Google and Bing want to give their users quality content. Simply put, it’s a whole lot easier to produce great content if you are an expert in your field.

2. To be a thought leader: Becoming an authority will make you a better marketer. If you know it all, you can better determine what your business needs most and when. From here, you can start to predict changes in the market, and people will begin to rally around you, the thought leader.

3. To attract others: This is a chain reaction, really. People will want to know your opinion. They will want to buy your product or service. People will want to work for your company. The media will want to interview you, and other experts will want to meet you. Then, all of a sudden, your social media following rivals Stephen Colbert.

4. To be influential: In turn, your attractiveness as a stand-out in your industry will yield a higher sharing rate for your unique content. Then, your blogs begin to pull more links; your webinars and conferences draw more people, and, in the end, you’re making a lot more money.

You see the pattern here, right?

People are naturally attracted to real experts they can trust. And in our experience, those are critical components of a profitable business.

By Drew Himel

0 Comments View/Read/Write    |    Topics: Digital Marketing, Lead Generation, Content

9 Elements of a Lead-Generating Website

Posted by Drew Himel

July 10, 2013 at 3:52 PM

We’ve seen it before. A company has a really great-looking website with all of the relevant information. But it’s not doing anything. It’s just sitting there, hanging out in cyberspace.


Inbound Marketing is for Small Businesses, Too

Posted by Drew Himel

July 3, 2013 at 10:51 AM

Before we dive in, let’s talk for a minute about how mobile Internet, and its search engines like Google and Yahoo, has created a world in which the concept of inbound marketing has really taken off.