Why You Should Segment Your Email Campaigns

  Have you ever sent an email that didn’t perform the way you hoped it would? Are you tired of...

Breaking Down the Perfect PDP

The product detail page, or PDP, is a company’s chance to sell a potential customer their product....

SMS Strategies to Implement

SMS is the future of marketing for eCommerce brands and if you haven’t already, you should consider...

5 Ways to Grow a Strong Customer Lifetime Value

It’s been said that it’s easier to drive revenue through existing customers, rather than acquiring...

Why Engagement, Not List Size is Key

You may think the larger your email list, the better off your sales will be. However, that is...

The Best Segments for eCommerce Email Marketing

As a digital marketer, you have to be in tune with your audience to ensure you’re sending the most...

Is SMS Right For You?

If you haven't heard, SMS marketing is the next big thing, and now is the time to capitalize on the...