Email marketing has evolved tremendously from where it was 10 years ago, when the internet was still in its infancy and emails were first cool and hip. Now even 5 year old kids have email accounts and there is so much email traffic, that most of it is just treated as spam. While you make not think your marketing messages are junk, the fact remains that many people ignore emails they receive even from legitimate websites where they have a registered account, let alone uninvited messages from unknown servers.

Lead nurturing, also known as marketing automation, is an email marketing system that allows a business to send automated emails to early-stage leads that, at this point, may not be sales-ready.

Bringing Customers to You                               

Rather than focusing on finding customers via traditional outbound marketing practices, such as cold calling, print advertising and mail outs, an inbound marketing strategy reverses these techniques by drawing ideal clients directly to a business. By creating unique, quality content that potential customers want to see, inbound marketing practices reverse the previously outbound relationship and allow the customers to do the “finding” themselves. This shift from outbound to inbound makes for a more productive and effective marketing process.

It's No Secret that Online Reviews are Powerful 

At one time, consumers relied on recommendations from friends and family members when looking for businesses to use. Now, people are just as likely to rely on strangers. According to the Local Customer Research Survey conducted by BrightLocal, around 72% of consumers trust online reviews as much as they trust recommendations from friends and family members. Additionally, 52% of people are more likely to use a local business that has positive online reviews.

How to Make Sure Your Emails are Actually Getting Through

Businesses typically put a great deal of effort into writing their subject lines and their email content. However, they often fail to incorporate strategies that will keep them out of spam folders. That’s a huge mistake, since people won’t see your marketing messages if they’re wasting away in spam land. Fortunately, there are some easy tips you can use to stay out of spam folders.

eBooks Should Be In Your Marketing Toolbox 

On the surface, an eBook is simply a digital book that’s full of information. When you dig a little deeper, though, you will discover that eBooks are actually a great way to market your business.

Let’s take a look at how they can help your business, and then go over some tips you can use to create your own eBooks.