The Rise of Reactive Social Marketing

Posted by Hanna Ninya

December 16, 2014 at 12:10 PM

While some industries are slower to adopt digital processes, others have dominated it. One major aspect of this prompt, digital ideology is social media. As marketers, we can all agree that tools like Facebook and Twitter are indispensable for any brand concerned with having a successful social strategy, but to be prosperous on such platforms, you must have timely, engaging content. Yes, it’s much easier said than done. However, a few sizeable brands have shown us that reactive marketing on social media is an attainable goal as long as you have the right plan in place.

Oreo and the Superbowl

One of the most memorable and noteworthy examples of reactive marketing on social media was Oreo’s “Dunk in the Dark” tweet in lieu of the great Superbowl XLVII blackout. Oreo’s ad agency, 360i, expected the unexpected and compiled a social media team of 15 people including copywriters, strategists, artists and Oreo executives. The Oreo executives were on standby for instant approval on content. While some material was pre-planned, like images designed with each team’s colors to announce the winner, the organization knew they had to be ready to act in the event of something big happening.


You were finally convinced to add your business to Facebook… now what?

Posted by Katlyn Plummer

September 5, 2013 at 3:55 PM

With over 1.15 billion users and over 50 million business pages (including your competitor) many businesses are asking themselves, “How do I turn a Facebook fan into an actual customer?” Business owners everywhere are investing time, energy and even money into Facebook trying to find the secret recipe that will allow them to benefit financially from their business Facebook page.

0 Comments View/Read/Write    |    Topics: Branding, social media, Social Search, Facebook

3 Steps to Making the Most of Your Time on Social Media

Posted by Drew Himel

June 25, 2013 at 12:23 PM

Maybe this scenario sounds familiar:


Social Media Advice NOT to Follow

Posted by Drew Himel

March 28, 2013 at 1:13 PM

Not All Social Media Advice is Good

Social media marketing advice is a lot like dating advice. Some is good, some is bad and some just doesn’t make any sense at all. Let’s go over some well-intentioned but inaccurate information that’s been floating around the web.


Website Redesign Requires Strategy

Posted by Drew Himel

March 21, 2013 at 1:18 PM

Make it Easier on Yourself - Start with a Plan!

If you were building a physical location for your business, you would have someone draw up blueprints that you could review before construction began. Once the blueprints were finished, you would go over your strategy to ensure that you were going to be able to use the workspace to attract customers and complete the necessary tasks.


Internet Marketing Terms Defined

Posted by Drew Himel

March 12, 2013 at 1:16 PM

Put Simply - What Do They Mean?

Lots of business owners get confused when it comes to Internet marketing terms. What may seem obvious to some could be considered jargon for others in a different field.

Here’s a handy guide to some of the terms you’ll hear your Internet marketing company throw around.


The Link Between Social Media and SEO

Posted by Drew Himel

March 8, 2013 at 1:16 PM

It's Link or Swim: Don't Get Left Behind

At one time, social media and search engine optimization operated independently of one another, but that’s no longer the case. Now, SEO is more important than ever for social media campaigns to help you move up in the search rankings and get a lot more exposure.