We’ve seen it before. A company has a really great-looking website with all of the relevant information. But it’s not doing anything. It’s just sitting there, hanging out in cyberspace.

We’ve discussed the idea that your website should not simply exist, but that it should be working for your business as a lead-generating machine.

Meet the latest “it” couple: Smarketing.

It’s pretty typical that a company’s marketing department and sales team operate independently. If this is true for your business, it’s probably hurting your bottom line.

What are the Indications Your Business is Ready for Workflows?

Lead nurturing allows a business to send automated, segmented emails to leads that are not yet sales-ready. In turn, this kind of marketing automation allows a company to manage its leads more efficiently and save both time and money.

Email marketing has evolved tremendously from where it was 10 years ago, when the internet was still in its infancy and emails were first cool and hip. Now even 5 year old kids have email accounts and there is so much email traffic, that most of it is just treated as spam. While you make not think your marketing messages are junk, the fact remains that many people ignore emails they receive even from legitimate websites where they have a registered account, let alone uninvited messages from unknown servers.

Lead nurturing, also known as marketing automation, is an email marketing system that allows a business to send automated emails to early-stage leads that, at this point, may not be sales-ready.

CTAs are One of the Most Critical Inbound Marketing Tools

We’ve discussed calls-to-action in relation to their corresponding landing pages, and as part of a larger inbound marketing  strategy.