How To Use Mobile Design For The Modern Business

Posted by Guest Post

November 14, 2014 at 12:01 PM

This is a guest post my Ivan Serrano. To check out more of his inforgraphics and marketing content, click here.

With the average smartphone user spending nearly three hours a day on their various devices, it’s important for businesses to make sure they’re adapting to new mobile trends.

One of the biggest mobile trends facing businesses is online shopping and how customers use their mobile devices to make purchases. Whether it be searching for a store location or comparing prices, people are finding it more convenient and necessary to use their smartphone to connect with businesses.

0 Comments View/Read/Write    |    Topics: Digital Marketing, Mobile Marketing, Mobile

Are QR Codes Still Relevant?

Posted by Drew Himel

April 26, 2013 at 2:46 PM

QR Codes, short for Quick Response, became a huge trend around 2 years ago, but their prominence as a method to connect the offline and the online worlds has diminished recently. Questions have been raised as to whether QR Codes should be considered for implementation at all by marketing teams, but that depends largely on the product, the target audience and the efficacy of the QR scan solution.


Should I Build a Mobile Site or an App?

Posted by Drew Himel

April 23, 2013 at 2:32 PM

Weighing the Pros and Cons of Both Options

The success and popularity of smart phones and tablets has meant that a large part of our internet surfing is done on the go with a mobile device. Businesses who do not adapt to this new market risk alienating a valuable demographic and losing customers. Even if you do have an online presence, if it is not specialized for a mobile platform, its functionality and ease of use is reduced.


Mobile Marketing Trends

Posted by Drew Himel

April 15, 2013 at 1:08 PM

What Can We Expect to See?

According to recent indications, the mobile market, with all its growth spurts, is set to explode and become the primary way we interact, shop and bank. Google’s Wallet and Apple’s Passbook are the tip of the iceberg in reaching consumers on their smart phones. Going by the emerging trends in recent months, your cars, your appliances and even your eyeglasses are about to become tools for marketers to reach their targets. 

0 Comments View/Read/Write    |    Topics: Digital Marketing, PCR Agency, Mobile Marketing

Website Redesign Requires Strategy

Posted by Drew Himel

March 21, 2013 at 1:18 PM

Make it Easier on Yourself - Start with a Plan!

If you were building a physical location for your business, you would have someone draw up blueprints that you could review before construction began. Once the blueprints were finished, you would go over your strategy to ensure that you were going to be able to use the workspace to attract customers and complete the necessary tasks.


Why Mobile Marketing is Too Big to Ignore

Posted by Drew Himel

March 15, 2013 at 1:17 PM

Your Customers Are Mobile, You Should Be Too

Smartphones have practically taken over the world. From obsessively texting to checking Facebook over and over again, people are spending more time than ever on their phones. Many people aren’t even firing up their laptops anymore. Instead, they use their phones every time they surf the web.

That means mobile marketing is more important than ever before. Let’s take a look at some mobile marketing statistics, and then go over some simple ways you can get into the game.