The Rise of Reactive Social Marketing

Posted by Hanna Ninya

December 16, 2014 at 12:10 PM

While some industries are slower to adopt digital processes, others have dominated it. One major aspect of this prompt, digital ideology is social media. As marketers, we can all agree that tools like Facebook and Twitter are indispensable for any brand concerned with having a successful social strategy, but to be prosperous on such platforms, you must have timely, engaging content. Yes, it’s much easier said than done. However, a few sizeable brands have shown us that reactive marketing on social media is an attainable goal as long as you have the right plan in place.

Oreo and the Superbowl

One of the most memorable and noteworthy examples of reactive marketing on social media was Oreo’s “Dunk in the Dark” tweet in lieu of the great Superbowl XLVII blackout. Oreo’s ad agency, 360i, expected the unexpected and compiled a social media team of 15 people including copywriters, strategists, artists and Oreo executives. The Oreo executives were on standby for instant approval on content. While some material was pre-planned, like images designed with each team’s colors to announce the winner, the organization knew they had to be ready to act in the event of something big happening.


The Power of Pinterest

Posted by PCR Contributor

September 29, 2014 at 11:02 AM

This is a guest post by Ivan Serrano. To check out more of his inforgraphics and marketing content, click here

With big fish like Facebook and Twitter dominating the social media sphere, it’s hard for new social media sites to make a splash. While a lot of sites have failed to stick around, some prove themselves to be just as impactful as the big ones. Case and point, Pinterest.


3 Lessons Marketers Can Learn From User Experience Design

Posted by Morgan Jenkins

September 23, 2014 at 3:23 PM

User Experience design is at the contemporary crux of the software and technology industry (or Consumer Experience, if we want to get the most contemporary). The tech arms race is a neck-and-neck, multi-billion dollar battle between thousands of front runners united under a common goal set: make it simple, make it streamlined, and make it sell (whatever “it” is). Unfortunately when we really look closely, it seems that customer interactions start with sales teams and User Experience best practices are only applied during product development.

Many software companies face an interesting dilemma with marketing. Products are increasingly designed to adapt to the needs of a variety of potential users, and UX drives decisions about design and architecture. For example, an enterprise staffing software might aim to design accurate, reliable systems and interfaces that make corporate recruiting as effective and painless as possible. Ideally, the UX/UI is adaptable and extendable, so that the platform itself does not need to be rebuilt at each deployment. While the product itself might recognize the two or three or more consumer channels that it is connecting, marketing efforts probably look like a predictable mix of media buying, PPC, social posting on major platforms and half-hearted attempts at blogging.


How Dale Carnegie Would Use Social Media to Market His Company's Upcoming Anniversary

Posted by Brad Himel

March 25, 2014 at 9:12 AM

In 1912 Dale Carnegie opened up shop at a local YMCA at 125th street in New York City for business professionals to learn the art of public speaking. Shortly thereafter, word of Carnegie’s unique school quickly spread, making it an instant success. Prominent business professionals from all over the world attended Carnegie’s courses, as did Governors of state, various college presidents, and celebrities, including household names B.F. Goodrich, D.W. Ghent, Tom Wrigley, among many others. Esteemed billionaire Warren Buffet is quoted as saying, “I don’t have my college diploma or my graduate diploma, but I still have my Carnegie diploma. It changed my life.” 

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An Easier Way to Organize & Optimize Facebook Advertising Campaigns

Posted by Jessica Thomas

March 4, 2014 at 9:30 AM

Today Facebook will begin rolling out a new campaign structure that will make it easier for advertisers of every size to organize, optimize and measure their ads.

Up until now, Facebook’s campaign structure has consisted of two levels — campaigns and ads. The new campaign structure consists of three levels: campaigns, ad sets, and ads.

Campaigns correspond to each of your advertising objectives, like building brand awareness or driving web traffic. They’re designed to help you optimize and measure your results for each objective across multiple ad sets and ads.

Each campaign can feature multiple ad sets, each of which has its own budget and schedule. You can also organize each ad set to represent audience segments, like people who live near your store. This will help you control the amount you spend on each audience, decide when they will see your ads, and measure their response. The ad delivery system will optimize delivery for the best-performing ad in an ad set.

Within each ad set, you can have multiple ads, each of which can feature different images, links, video or text. You’ll still control the creative, targeting and bidding at the ad level.

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Happy 10th Birthday Facebook!

Posted by Jessica Thomas

February 4, 2014 at 5:23 PM

“Facebook's mission is to give people the power to share and make the world more open and connected.”

It is hard to imagine that Facebook was launched this day 10 years ago in a Harvard dorm room. At that time it was called and it was a website where college students could create profiles for themselves, connect virtually as “friends” and send one another messages. It wasn’t the first social network, however, it was the one that changed the way people connected online.

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10 Strategies for a Successful LinkedIn Experience

Posted by Jessica Thomas

January 23, 2014 at 12:57 PM

LinkedIn is defined as the world's largest professional network with more than 250 million users. LinkedIn helps you stay connected with colleagues, network with contacts, reach out to new clients and meet people through the introduction of a mutual contact online. Here are the top ten strategies for a successful LinkedIn experience. 

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