With over 1.15 billion users and over 50 million business pages (including your competitor) many businesses are asking themselves, “How do I turn a Facebook fan into an actual customer?” Business owners everywhere are investing time, energy and even money into Facebook trying to find the secret recipe that will allow them to benefit financially from their business Facebook page.

There’s no denying that the Internet has changed the way we buy and sell. One of these changes is that consumers now have access to a plethora of websites that are dedicated to reviewing products and services. With just a few taps on their iPhone screens, consumers can conveniently and quickly search for product reviews before making a purchase.

What are AdWords and How Do You Use Them?

On the surface, AdWords is a very simple pay-per-click advertising system. People create advertisements based on keywords. Those ads show up on the top and right hand side of Google, and on partner sites such as Gmail. If someone clicks on an ad, he or she will be directed to the business’s website. The business then pays for the click.

That’s the basics. Now let’s take a closer look at how the system works.

It's Link or Swim: Don't Get Left Behind

At one time, social media and search engine optimization operated independently of one another, but that’s no longer the case. Now, SEO is more important than ever for social media campaigns to help you move up in the search rankings and get a lot more exposure.