The Rise of Reactive Social Marketing

Posted by Hanna Ninya

December 16, 2014 at 12:10 PM

While some industries are slower to adopt digital processes, others have dominated it. One major aspect of this prompt, digital ideology is social media. As marketers, we can all agree that tools like Facebook and Twitter are indispensable for any brand concerned with having a successful social strategy, but to be prosperous on such platforms, you must have timely, engaging content. Yes, it’s much easier said than done. However, a few sizeable brands have shown us that reactive marketing on social media is an attainable goal as long as you have the right plan in place.

Oreo and the Superbowl

One of the most memorable and noteworthy examples of reactive marketing on social media was Oreo’s “Dunk in the Dark” tweet in lieu of the great Superbowl XLVII blackout. Oreo’s ad agency, 360i, expected the unexpected and compiled a social media team of 15 people including copywriters, strategists, artists and Oreo executives. The Oreo executives were on standby for instant approval on content. While some material was pre-planned, like images designed with each team’s colors to announce the winner, the organization knew they had to be ready to act in the event of something big happening.


4 Twitter Tips to Set Your Growing Business Apart

Posted by Morgan Jenkins

October 1, 2014 at 3:11 PM

As a network, Twitter boasts over 271 million active monthly users and has attracted everyone from Cher to Chevrolet. It is a marketing force to be reckoned with. On the surface the network may appear to be little more than an outlet for users to indulge in shameless self-promotion or for businesses to crank out “content marketing”, it can not be dismissed in today’s user-centered society. When fully optimized by marketers and businesses, Twitter serves not only as a means to increase revenue, but as a substantial platform for universal connectivity between user and brand.

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3 Steps to Making the Most of Your Time on Social Media

Posted by Drew Himel

June 25, 2013 at 12:23 PM

Maybe this scenario sounds familiar:


Social Media Advice NOT to Follow

Posted by Drew Himel

March 28, 2013 at 1:13 PM

Not All Social Media Advice is Good

Social media marketing advice is a lot like dating advice. Some is good, some is bad and some just doesn’t make any sense at all. Let’s go over some well-intentioned but inaccurate information that’s been floating around the web.


Internet Marketing Terms Defined

Posted by Drew Himel

March 12, 2013 at 1:16 PM

Put Simply - What Do They Mean?

Lots of business owners get confused when it comes to Internet marketing terms. What may seem obvious to some could be considered jargon for others in a different field.

Here’s a handy guide to some of the terms you’ll hear your Internet marketing company throw around.


Marketing Your Business Using Social Media

Posted by Drew Himel

February 25, 2013 at 1:14 PM

Why Social Media is so Important in Your Digital Marketing Plan

Do you remember a time when social media didn’t exist? Neither do we. While the concept of social networking is by no means a new one, the rise of what we now collectively recognize as social media makes anything b.f. (before Facebook) seem like the dark ages.

As of February 2013, Facebook reported 1.06 billion monthly users, Twitter reported 500 million users, LinkedIn reported 200 million users, and the list goes on. Let’s face it; social media is here to stay.