Lead Capture Forms: The Vital Metric That Your Visitors Hate

Posted by Guest Post

January 5, 2015 at 3:20 PM

This is a guest post by PCR contributor Nick Rojas. 

Lead-capture forms, we’ve all seen them, those annoying little boxes that show up on the many web pages we visit, asking us to divulge our names and email addresses. Truth be told, according to some research from LinkedIn, 57% of IT buyers actually lie on these forms by giving false information. Don’t be surprised if you see John Smith whose email address is noneofyourbusiness@nomail.com and a myriad of other pseudonyms showing up in your databases.

0 Comments View/Read/Write    |    Topics: Lead Generation, Website Performance

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